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iron fitting


Your Clubs Are Making Golf Harder Than It Needs to Be
Most golfers assume that if they are struggling with a golf club, the problem is their swing. A driver goes right, so they work on their swing. An iron comes up short, so they try to swing harder. A wedge flies unpredictably, so they practice more. Sometimes that is exactly what needs to happen. But sometimes the golfer is trying to solve a swing problem that is actually being made worse by the equipment in their hands.
5 min read


AI Fitting Is What You Should Practice Today?
For most golfers, the hardest part of practice is not finding something to do. It is deciding what is actually worth doing. Walk into any driving range and you will see the same pattern: a golfer hits a few drivers, moves to irons, tries some wedges, maybe finishes with a few putts, and then goes home. It feels like practice because a lot of golf balls were hit. But hitting golf balls and improving your golf game are not necessarily the same thing.
5 min read


Golf Is More Fun When You Know You're Getting Better
Golf is supposed to be fun, but anyone who plays regularly knows that it doesn't always feel that way. A round can begin with optimism and end with frustration after a few missed fairways, a handful of three-putts and a short-game mistake that seems to erase everything that went well. The strange thing is that most golfers keep coming back. They do it because somewhere underneath the frustration is the belief that the next round could be better.
9 min read


Before You Buy Another Golf Club, Understand Your "Golf Fit"
There is a familiar moment in golf. A new driver appears in a television commercial, a playing partner shows up with a new set of irons or a golf magazine publishes its annual list of the year's best equipment. Suddenly, the clubs in your bag don't seem quite as good as they did the week before. You start wondering whether a few more yards off the tee, a little more forgiveness or a different shaft might be the missing ingredient in your game.
8 min read


The Hardest Part of Getting Better at Golf
Most golfers want to get better. They buy new clubs, watch instructional videos, take lessons, practice at the range and spend countless hours thinking about their game. Yet for all that effort, many golfers still struggle to answer one basic question: What should I actually be working on?
9 min read


A Golf Coach, Club Fitter and Game Analyst all in Your Pocket
Imagine being able to ask someone about your golf game whenever you wanted. You could explain how far you hit your driver, describe your typical miss, tell them which clubs you currently play and ask whether your equipment actually makes sense for you. You could explain that your short game has been costing you strokes and ask what you should practice, then come back after your next round with new information and ask what has changed.
12 min read


You Don't Need More Swing Advice. You Need To Change Your Golf Clubs.
There has probably never been a better time to learn about golf. Open your phone and you can find thousands of videos explaining how to hit a driver farther, stop slicing, improve your putting, choose the right irons, hit better bunker shots and lower your handicap. There are websites dedicated to virtually every piece of golf equipment imaginable, while social media provides an endless stream of tips from instructors, professionals and other golfers. The amount of golf infor
10 min read
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