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Golf is at a turning point. Big changes are coming to the PGA TOUR schedule — and with them, the sport is stepping into a new era. Rather than resist it, golfers who embrace that change have the opportunity to evolve their game in ways most never imagined. One of the most promising developments? The rise of AI-powered equipment fitting for clubs and balls. It’s the kind of innovation that matches the scale of what’s happening in pro golf and it’s available to you.

Golfers love data, even if they don’t always call it data. Every time you stand over a shot, you’re calculating variables in your head: Wind direction. Wind speed. Elevation change. Slope. Turf firmness. Lie angle. Distance. Temperature. Shot shape. Landing area. Roll-out. why wouldn’t you use data before you even choose the equipment you swing with?

The golf world is going through a subtle but real shift: zero‑torque putters — long a niche concept — have exploded in popularity among tour pros and regular golfers alike. What once seemed like a fringe idea (a putter that looks more “satellite dish” than “classic blade”) has become one of the biggest trends in putting today.

New data from the 2025 pro tours shows a dramatic shift: mallet putters are now dominating and many top pros who used blades for years are making the switch. Let’s unpack what’s going on, why pros are embracing mallets, and most importantly how AI-powered fitting with golfgaim makes this trend meaningful for players of any level.

Tomorrow marks the long-awaited return of one of golf’s most entertaining traditions: The Skins Game . For decades, it was must-see TV — part high-stakes competition, part personality showcase, and part masterclass in shot-making under pressure. After years off the air, the Skins Game is finally back, and fans couldn’t be more excited to watch some of the best players in the world battle for cash on every hole. But there’s something different about this year’s edition.Somethi

Golf is evolving faster than ever. Technology, player expectations, and the business of golf are all shifting at the same time — and the result is a sport that’s being reshaped in real time. Whether you’re a casual weekend golfer or someone chasing a lower handicap, understanding the biggest trends in golf can help you stay ahead of the curve.

Golf is on the brink of a big shift — one that will affect how far we hit the ball, how we choose our equipment, and even how we think about playing long-term. The USGA and R&A have announced a “golf-ball rollback” that takes effect in 2028 for elite golfers and 2030 for recreational players. In the simplest terms: golf balls are going to travel less. And that makes AI-based ball fitting not just helpful — but potentially essential.

There’s a popular article on Golf.com titled “Is AI the Future of Fitting or Just a Really Smart Assistant? ”The author argues that AI is helpful—but still needs a human fitter to interpret data, translate for the golfer, and refine recommendations based on how the clubs “feel.” That’s a pleasant, comforting narrative. But it’s also increasingly outdated. Here’s the reality: AI doesn’t need human intervention to deliver better, more accurate fitting than humans ever could. 

If there’s one thing every golfer wants—regardless of age, handicap, or experience—it’s more distance. And ironically, despite massive advancements in equipment, most amateur golfers are actually hitting the ball shorter today than they were five years ago.Yes, shorter. Not because clubs got worse.Not because balls changed.And not because golfers suddenly forgot how to swing. The real reason is far simpler—and far more fixable.

Golf has never been short on ways to spend money. New drivers every year. New balls every season. New training aids that promise quick fixes. For decades, the industry has thrived on one thing: Golfers guessing what might help their game. But guessing is expensive.Guessing creates frustration.And worst of all—guessing masks the real reasons your game isn’t improving. AI fitting changes all of that.

Why Getting AI-Fit by golfgaim Is the Perfect Move Before You Tee Off Imagine showing up at a place like Royal County Down, Pebble Beach, or Royal Melbourne… only to realize your clubs or balls don’t suit how you actually swing. It happens more than you think — and it can cost you strokes, distance, and confidence.

Golfers obsess over drivers, shafts, putters, and balls… but the single piece of equipment you touch every single shot? Most people barely think about it. Your grips. They’re the direct connection between your hands and the club — the only physical link between your body and the golf swing. And yet, millions of golfers play with grips that are worn out, too small, too big, the wrong texture, the wrong firmness, or completely mismatched to their swing style and hand anatomy.