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Strategy Isn't Just for Tour Pros. AI Can Help You Play Better Golf.
Golfers spend an enormous amount of time thinking about how to hit better shots. They work on their swing, buy new clubs, practice their putting and watch videos looking for another few yards off the tee. But there is another part of the game that can have just as much influence on a score, and it does not require a better swing. It is the decisions you make before you hit the ball.
6 min read


AI Can Explain Your Golf Handicap
For most golfers, the handicap is the number they use to describe their game. It is on the scorecard, in the golf app and often in the first conversation when two golfers meet. A 10-handicap golfer knows roughly where they stand, just as a 20-handicap golfer does. But the handicap itself tells you surprisingly little about why you shoot the scores you do.
5 min read


Your Clubs Are Making Golf Harder Than It Needs to Be
Most golfers assume that if they are struggling with a golf club, the problem is their swing. A driver goes right, so they work on their swing. An iron comes up short, so they try to swing harder. A wedge flies unpredictably, so they practice more. Sometimes that is exactly what needs to happen. But sometimes the golfer is trying to solve a swing problem that is actually being made worse by the equipment in their hands.
5 min read


AI Fitting Is What You Should Practice Today?
For most golfers, the hardest part of practice is not finding something to do. It is deciding what is actually worth doing. Walk into any driving range and you will see the same pattern: a golfer hits a few drivers, moves to irons, tries some wedges, maybe finishes with a few putts, and then goes home. It feels like practice because a lot of golf balls were hit. But hitting golf balls and improving your golf game are not necessarily the same thing.
5 min read


The Problem With Golf Advice Is That It Usually Isn't About You
Golf advice has never been easier to find. Type almost any question into a search engine or social platform and you'll find an answer within seconds. What driver should you use? What shaft should you play? How do you stop slicing? What ball should you buy? What should you practice? For virtually every question, there are dozens, sometimes thousands, of opinions waiting to be discovered.
9 min read


Golf Is More Fun When You Know You're Getting Better
Golf is supposed to be fun, but anyone who plays regularly knows that it doesn't always feel that way. A round can begin with optimism and end with frustration after a few missed fairways, a handful of three-putts and a short-game mistake that seems to erase everything that went well. The strange thing is that most golfers keep coming back. They do it because somewhere underneath the frustration is the belief that the next round could be better.
9 min read


Before You Buy Another Golf Club, Understand Your "Golf Fit"
There is a familiar moment in golf. A new driver appears in a television commercial, a playing partner shows up with a new set of irons or a golf magazine publishes its annual list of the year's best equipment. Suddenly, the clubs in your bag don't seem quite as good as they did the week before. You start wondering whether a few more yards off the tee, a little more forgiveness or a different shaft might be the missing ingredient in your game.
8 min read


The Hardest Part of Getting Better at Golf
Most golfers want to get better. They buy new clubs, watch instructional videos, take lessons, practice at the range and spend countless hours thinking about their game. Yet for all that effort, many golfers still struggle to answer one basic question: What should I actually be working on?
9 min read


A Golf Coach, Club Fitter and Game Analyst all in Your Pocket
Imagine being able to ask someone about your golf game whenever you wanted. You could explain how far you hit your driver, describe your typical miss, tell them which clubs you currently play and ask whether your equipment actually makes sense for you. You could explain that your short game has been costing you strokes and ask what you should practice, then come back after your next round with new information and ask what has changed.
12 min read


You Don't Need More Swing Advice. You Need To Change Your Golf Clubs.
There has probably never been a better time to learn about golf. Open your phone and you can find thousands of videos explaining how to hit a driver farther, stop slicing, improve your putting, choose the right irons, hit better bunker shots and lower your handicap. There are websites dedicated to virtually every piece of golf equipment imaginable, while social media provides an endless stream of tips from instructors, professionals and other golfers. The amount of golf infor
10 min read


The Big Brain in Golf Is Here. It’s Time to Start Using It
For most golfers, getting better at golf has always involved some combination of guessing, experimenting and hoping. You buy a new driver because someone says it is more forgiving. You change your irons because your playing partner loves his. You watch a YouTube video about fixing your slice and try the drill on the range, take a lesson and practice what you were shown, or spend an evening searching the internet for the latest advice.
10 min read


Does Your 7-Iron Go the Same Distance as Your 6-Iron?
You hit your 7-iron 155 yards. Then you pull your 6-iron expecting another 10 to 15 yards and watch the ball fly almost exactly the same distance. So you try harder with the 6-iron, catch the next one poorly and end up even shorter. Eventually, you start wondering whether you have lost distance, whether you need stronger irons or whether something is wrong with your swing.
9 min read
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