golf exercise

Golf is evolving faster than ever. Technology, player expectations, and the business of golf are all shifting at the same time — and the result is a sport that’s being reshaped in real time. Whether you’re a casual weekend golfer or someone chasing a lower handicap, understanding the biggest trends in golf can help you stay ahead of the curve.

Golf has never been short on ways to spend money. New drivers every year. New balls every season. New training aids that promise quick fixes. For decades, the industry has thrived on one thing: Golfers guessing what might help their game. But guessing is expensive.Guessing creates frustration.And worst of all—guessing masks the real reasons your game isn’t improving. AI fitting changes all of that.

For decades, Tour professionals relied on a tight circle of coaches, trainers, and specialists to refine every detail of their performance. These were the best minds in golf, working side-by-side with the best players in the world. But something has shifted. Over the last few years, even the most elite golfers — major champions, Ryder Cup stars, and rising young phenoms — have embraced a new kind of support system: AI-powered analysis.

When most golfers think about “getting better,” the first things that come to mind are equipment upgrades, swing tweaks, or maybe squeezing in a few extra buckets at the range. And while those can help, there’s a foundational piece of performance that’s often ignored—one that can transform your game just as dramatically as a new driver or a new coach. That piece is your body.