golf ball fitting

Just a few years ago, LIV Golf was positioned as the future of professional golf. Massive signing bonuses, guaranteed contracts, team formats, celebrity-style presentation, and billions in backing from Saudi Arabia’s Public Investment Fund created the impression that LIV was not simply competing with the traditional golf establishment, it was going to replace it.

When LIV Golf launched, it promised to reshape professional golf. Bigger purses. Shorter formats. A more modern, entertainment-driven product. Backed by vast financial resources, it moved fast and forced the entire industry to react. But several years into the experiment, one question continues to surface: Who was it actually built for? Because if you look closely, much of LIV’s strategy focused on players, media attention, and disruption at the top of the game, while largely

For years, the worlds of Formula 1 and golf have quietly shared the same audience. High performance, precision engineering, luxury branding, and an obsession with marginal gains make the connection feel natural. But now, that relationship has become something much bigger. McLaren has officially entered the golf world with the launch of McLaren Golf, a new high-end equipment brand built around the same performance philosophy that made the company iconic on the racetrack.

Golf has always been a sport defined by control. Controlled swings, controlled environments, and for the most part, controlled narratives. For decades, the game moved at its own pace, guided by tradition and governed by a relatively stable set of institutions. That’s what makes the current moment so unusual. Golf is no longer quiet. It’s loud, divided, and under constant debate.

Few names in golf command attention the way Tiger Woods does. Even when he is not competing, the conversation around the sport often centers on one question: when will he return to play? As the new season moves forward, the big question once again points toward The 2026 Masters Tournament at Augusta National Golf Club, and will he, or will he not be in the field?

Luke Donald, the former world number one and 2018 Ryder Cup captain, has been named captain of the 2027 European Ryder Cup team. The event will be held at Adare Manor in Ireland, a venue steeped in history and challenge. Donald’s appointment is a vote of confidence in his experience, leadership, and deep understanding of what it takes to succeed in golf’s ultimate team competition

McLaren’s entry into golf is more than a branding exercise. It is a sign of how seriously the sport is being taken by companies outside traditional golf circles, and how innovation in design, data, and materials is reshaping the equipment landscape.

For years, Anthony Kim felt less like a golfer and more like a ghost story. Fans remembered the swagger. The fearless lines at the flag. The Ryder Cup fist pumps. Then he vanished. No interviews. No range sessions. No comeback attempts. Just silence. Sixteen years passed. When he finally reappeared, expectations were unclear. Golf had changed. Players were stronger. Swings were faster. Courses were longer. And performance was now measured in microscopic detail.

Golf fans were surprised and excited when news broke that Anthony Kim, the former PGA Tour star who stepped away from competition years ago, has signed with 4 Aces LIV Golf for the 2026 season. Kim’s return to professional golf has been long anticipated, and his commitment to LIV once again puts the spotlight on the breakaway league.

The conversation about whether golf should have a fifth major championship is back in the spotlight. Recently the PGA Tour released a new promotional video for the Players Championship that ends with the tagline “March is going to be major,” and that sparked renewed discussion about giving the Players Championship official major status. This idea has been around for decades. Many golfers already refer to the Players

Choosing the right golf ball is not just about brand loyalty or marketing claims. The way the ball interacts with your swing affects distance, spin, control, feel, trajectory, and scoring performance. Many golfers struggle not because of poor technique but because they are using a ball that does not suit their swing.

Ever wonder what what would happen if you stood on a PGA Tour tee box and played a tournament course under tour conditions. The answer is sobering but enlightening. Even the best amateur golfers, when placed in elite conditions with long rough, firm greens, demanding course setups, and intense pin placements, would struggle to break 90.

Blades Brown may not have won recently, but his experience watching Scottie Scheffler from the front row at a major tournament showed something important about modern golf. Brown and Scheffler represent the new generation of golfers who are not only talented but technologically informed. They are approaching performance with data, precision, and tools that were once reserved for top professionals.

Have you ever wondered how far the best golfers in the world hit each club? Thanks to detailed Trackman data from the PGA Tour, we now have clear numbers showing carry distances and key performance metrics for every club in a pro’s bag. This information is fascinating on its own, but it also reveals something deeper: distance and consistency are a result of both skill and properly matched equipment. That is where AI fitting can help every golfer improve.

Golf Digest recently released a ranking of the top courses on the PGA Tour based on panelist evaluations of design, strategy, and overall experience. These courses test the world’s best players year after year and have become iconic for their unique challenges. Understanding what makes these courses great offers valuable insight for golfers of all levels. Below you will find the list of courses in ranking order, followed by key lessons these venues offer about practice, equip

In an era dominated by elite athletes in their twenties and early thirties, this was not a ceremonial appearance or a nostalgic cameo. Singh did not show up to wave at fans or relive old highlights. He showed up to compete, and he did exactly that. For anyone who understands how demanding modern professional golf has become, this was not supposed to happen. Courses are longer. Rough is thicker. Swing speeds are higher. Margins are thinner than ever.

The golf world is buzzing with a story that a few years ago would have seemed unlikely: big name players are beginning to leave LIV Golf and return to the PGA Tour, signaling a possible shift in the professional golf landscape. The latest headline name making that move is Brooks Koepka, whose return under the PGA Tour’s new Returning Member Program has reignited discussions about the future of LIV Golf and the evolving state of the sport.

The PGA Tour has introduced a new initiative called the Returning Member Program and the golf world is taking notice. This one-time program provides a pathway back to the PGA Tour for elite players who previously left the tour to compete elsewhere. The first and most prominent golfer to rejoin under this policy is Brooks Koepka, who has left the LIV Golf Tour and will return to the PGA Tour competition at the Farmers Insurance Open, Jan 29 - Feb 1, 2026 at Torrey Pines Golf C

The PGA Tour has announced a set of new rule changes that take effect for the 2026 season. While these changes primarily impact professional competition, they signal a broader shift in how golf is played and how players prepare. These updates are designed to modernize the game, promote fairer outcomes, and align with the evolving needs of elite golfers. Many of these adjustments were introduced right at the start of the 2026 season at the Sony Open in Honolulu.

Looking ahead to 2026, several key trends are shaping how golfers improve their games. These trends are not limited to tour professionals. They are becoming accessible to everyday players who want to practice smarter, play better, and enjoy the game more. Here are the top five emerging golf improvement trends that will define 2026.