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Luke Donald Ryder Cup Captain for Third Time
Luke Donald, the former world number one and 2018 Ryder Cup captain, has been named captain of the 2027 European Ryder Cup team. The event will be held at Adare Manor in Ireland, a venue steeped in history and challenge. Donald’s appointment is a vote of confidence in his experience, leadership, and deep understanding of what it takes to succeed in golf’s ultimate team competition
4 min read


The Best Golf Club Sets of 2026 and How AI Fitting Helps You Choose
Choosing a golf club set is one of the most important decisions a golfer makes. For many beginners and high handicap golfers, a ready-to-play club package set offers excellent value, forgiveness, and simplicity. A good set gives players confidence over every shot, builds consistency, and reduces the learning curve that comes with mismatched or poorly fitting equipment.
5 min read


Of The Most Forgiving Irons Of 2026, Which Are The Best For You?
If you are an average golfer who struggles with inconsistent iron contact, unpredictable distances, or shots that launch off the toe or heel, you are not alone. That is why forgiveness is one of the most sought-after traits in golf equipment. This year’s Hot List from Golf Digest highlights several of the most forgiving iron models available in 2026, each designed to help golfers hit more consistent shots with more confidence.
5 min read


From the Tour Truck to Your Phone
Behind every player on a professional tour stands an entire performance infrastructure. Equipment representatives travel week after week, building, adjusting, measuring, and rebuilding clubs based on tiny variations in performance. Launch windows, spin rates, turf interaction, and strike patterns are monitored with remarkable precision. Nothing is left to assumption.
Today, artificial intelligence fitting is beginning to remove that divide.
4 min read


Anthony Kim Wins!
For years, Anthony Kim felt less like a golfer and more like a ghost story. Fans remembered the swagger. The fearless lines at the flag. The Ryder Cup fist pumps. Then he vanished. No interviews. No range sessions. No comeback attempts. Just silence. Sixteen years passed. When he finally reappeared, expectations were unclear. Golf had changed. Players were stronger. Swings were faster. Courses were longer. And performance was now measured in microscopic detail.
3 min read


Is The Players the 5th Major in Golf?
The conversation about whether golf should have a fifth major championship is back in the spotlight. Recently the PGA Tour released a new promotional video for the Players Championship that ends with the tagline “March is going to be major,” and that sparked renewed discussion about giving the Players Championship official major status. This idea has been around for decades. Many golfers already refer to the Players
4 min read


Only Top 10 In LIV Golf Will Earn World Ranking Points
The Official World Golf Ranking (OWGR) board made a big announcement that has professional golf talking. For the first time since LIV Golf launched in 2022, top finishers in LIV Golf events will receive world ranking points. This decision comes just before the 2026
LIV season opener in Riyadh, and it is the first time players on the breakaway tour will earn any points toward the ranking system that determines access to majors and global status.
4 min read


The Real Take Away From Blades Brown At The Amex
Blades Brown may not have won recently, but his experience watching Scottie Scheffler from the front row at a major tournament showed something important about modern golf. Brown and Scheffler represent the new generation of golfers who are not only talented but technologically informed. They are approaching performance with data, precision, and tools that were once reserved for top professionals.
4 min read


The Best Drivers for 2026 and Why Only One Is Right for Your Swing
Yet there is a key insight that even the best buying guides overlook. While each of these drivers might be excellent in general, only one driver is the best fit for your unique swing, your launch conditions, and your specific performance tendencies. The right driver for your friend or favorite touring professional might not be the right driver for you. This is where AI fitting becomes a game changing tool. Let’s take a look at the top drivers making the list and break down wh
6 min read


AI Driver Fitting Helped Chris Gotterup Win The 2026 Sony Open
Chris Gotterup turned heads at the 2026 Sony Open with one of the most impressive performances of the early PGA Tour season. He powered his way to victory with elite driving statistics, including leading the field in Strokes Gained: Off the Tee and unleashing a massive 190 mph drive on a crucial par-4 to take control late in the event. One reason for his success was his driver setup, an AI configuration designed for powerful ball speed, low spin, and control.
4 min read


Top 10 PGA Tour Courses Ranked
Golf Digest recently released a ranking of the top courses on the PGA Tour based on panelist evaluations of design, strategy, and overall experience. These courses test the world’s best players year after year and have become iconic for their unique challenges. Understanding what makes these courses great offers valuable insight for golfers of all levels. Below you will find the list of courses in ranking order, followed by key lessons these venues offer about practice, equip
3 min read


Vijay Singh Just Used AI To Prove Age Is Irrelevant in Golf
In an era dominated by elite athletes in their twenties and early thirties, this was not a ceremonial appearance or a nostalgic cameo. Singh did not show up to wave at fans or relive old highlights. He showed up to compete, and he did exactly that. For anyone who understands how demanding modern professional golf has become, this was not supposed to happen. Courses are longer. Rough is thicker. Swing speeds are higher. Margins are thinner than ever.
4 min read


Koepka Leaving LIV Doesn’t Add Up
It's very likely the story is in fact completely backwards. A closer look at the facts and how this transition was structured suggests the official narrative may be incomplete, if not misleading.The dominant narrative around Brooks Koepka’s return to the PGA Tour asks fans to accept a fairly simple explanation: he wanted to come home, be closer to family, and return to the tour that made him a household name. On the surface, it’s tidy. On closer inspection, it makes very lit
4 min read


Are Single Length Irons the Answer for Older Golfers?
Single length irons promise a simpler approach to iron play, but they are not a universal solution. For some golfers they can be a game changer. For others they can create new challenges. The key question is not whether single length irons are good or bad, but whether they are right for you. This is exactly where AI fitting becomes invaluable.
4 min read


Is LIV Golf On It's Way Out?
The golf world is buzzing with a story that a few years ago would have seemed unlikely: big name players are beginning to leave LIV Golf and return to the PGA Tour, signaling a possible shift in the professional golf landscape. The latest headline name making that move is Brooks Koepka, whose return under the PGA Tour’s new Returning Member Program has reignited discussions about the future of LIV Golf and the evolving state of the sport.
4 min read


PGA Implements “Returning Member Program" for Brooks Koepka
The PGA Tour has introduced a new initiative called the Returning Member Program and the golf world is taking notice. This one-time program provides a pathway back to the PGA Tour for elite players who previously left the tour to compete elsewhere. The first and most prominent golfer to rejoin under this policy is Brooks Koepka, who has left the LIV Golf Tour and will return to the PGA Tour competition at the Farmers Insurance Open, Jan 29 - Feb 1, 2026 at Torrey Pines Golf C
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Top 5 PGA Tour Changes Coming In 2026
The PGA Tour has announced a set of new rule changes that take effect for the 2026 season. While these changes primarily impact professional competition, they signal a broader shift in how golf is played and how players prepare. These updates are designed to modernize the game, promote fairer outcomes, and align with the evolving needs of elite golfers. Many of these adjustments were introduced right at the start of the 2026 season at the Sony Open in Honolulu.
4 min read


Top 5 Golf Improvement Trends for 2026
Looking ahead to 2026, several key trends are shaping how golfers improve their games. These trends are not limited to tour professionals. They are becoming accessible to everyday players who want to practice smarter, play better, and enjoy the game more.
Here are the top five emerging golf improvement trends that will define 2026.
3 min read


More Length Will Change Your Life
Golfers will tell you they play the game for many reasons. The challenge. The outdoors. The friendships. The pursuit of personal improvement. All of that is true. But if we are being honest, there is one moment that changes everything. It is the moment you start hitting the ball farther than you used to. Not five yards farther. Not “maybe that rolled out a bit” farther. We are talking about noticeable, undeniable, witnesses-on-the-range farther. That is when life starts to ch
3 min read


AI Is the Perfect Tool for Better Golf
Most golfers practice with good intentions. They spend time on the range, roll a few putts before a round, or work through a bucket of balls hoping something clicks. Yet improvement often feels slow and inconsistent. The problem is not effort. The problem is direction.
Golfers do not struggle because they practice too little. They struggle because they practice the wrong things. This is where artificial intelligence changes the game. AI allows golfers to move away from gener
3 min read
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